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MYC Writer Elonah Bioneda Gives Her Take on "Fast Fashion"

MYC Writer Elonah Bioneda Gives Her Take on "Fast Fashion"

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    Nov 25, 2015   Author : admin

Recently, I stumbled upon an article regarding Livia Firth’s statement on “Fast Fashion” companies. "They (fast fashion companies) are like drug pushers." And that quote pretty much got stuck in my head. To be honest, I never really fancied fashion up until I discovered Forever 21 when I was 18 back in 2008. I was searching for a dress to wear to a party, and there it was merchandised nicely inside the Forever 21 boutique. It was practically the first ever fashion brand I fell in love with due to its current and up to date take on clothes. It’s the only resolution that budget fashionistas like myself can get to mimic a designer piece, and for a fraction of the price, too. Forever 21, for me, was like heaven sent. Then I went on to discover other “fast fashion” brands such as Topshop, Zara and H&M. These fashion giants literally fed my hunger for anything retail. They offer different price range that would cater to anyone’s budget. Fashion, after all, was fun... Not until I stumbled upon videos in Youtube that would eventually open my eyes to reality.

Fast fashion is killing the planet”, they all say in the video.

I ask myself “Why?” These brands have made fashion simply accessible to people who can’t afford to buy a designer garb fresh off the runway. So why is it harming us in any way? The answer, truthfully, is a little too complicated to take in.

If you search Google right now, the keyword “fast fashion” will yield out several lengthy posts about Livia Firth who is known for being a passionate campaigner for a more ethical fashion industry. As of recently, she was quoted to have said, "These businesses have created an evil system that works so well for them, and they're not accountable. In Bangladesh you see women who work 12 to 16 hours a day to produce our clothes in factories, which have bars on the windows and guards at the doors. They are paid very little. The minimum monthly wage in Bangladesh is $68 (£45.13). Even if it’s the national minimum wage, it’s really a poverty wage.”


I knew this was happening amongst the fast fashion retail giants; the horrid sweatshops, inappropriate child labour, long working hours, garment factory fires and deaths due to poor infrastructure, and more. It was a truth I find difficult to digest within me. I mean, I love fashion. I love Forever 21... but the question is, does the company love me back when it finally gets a hold of my money? I don’t think so.

Two years ago, CNN reported about the tragic death of more than 1,000 people working inside a nine-story factory building in Bangladesh. Majority of the people killed were garment and textile workers. Imagine all the lives lost in the name of fashion.

Right now, I am on the verge of contemplating whether I should continue supporting these fast fashion giants, or quit all at once. But while I am weighing the pros and cons, here’s a one-minute video that might change your mind, too.

Image:, | MYC Writer: Elonah Bioneda 

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