Kylie Jenner's Million Dollar Puma Campaign Is Setting the Internet on Fire... but Not for a Good Reason
Posted in: FEATURE
Kylie Jenner is literally everywhere. From lip kits, clothing lines... and now, shoes. If you're a fitness enthusiast, chances are, you already know that Kylie Jenner signed a million dollar deal with Puma regardless of Kanye West's hesitation online. People actually thought that the campaign was no longer in sight because Kanye is closely tied up with Adidas, Puma's competitor. But when the promotional photos were finally released online, everybody were torn on what to think.
The Kylie x Puma campaign sees the younger Jenner debuting the "Fierce" collection, a lightweight, laceless sneaker style that's meant to combine sport and fashion. The advert may seem quite mismatched since we don't often see Kylie working out, but according to Adam Petrick, global director of brand and marketing for Puma, "Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign."
However, critics think the company only chose the uber-popular 18-year-old Kylie Jenner to rake in sales and not for a fitness-appropriate purpose. Some users vented out via Twitter to express their disappointment over the choice of model for the campaign:
Bruh why they fuckkkkk does Kylie Jenner have her own puma shoe? Like why the fuck are you famous? you have no talent what so ever?— JVXN (@LordPapiJvxn) March 13, 2016
omg this is hilarious Kanye said 1000% there will be no Kylie puma line and here we are today with a Kylie puma line— E$AP (@halfmoonelham) March 13, 2016
How has Kylie Jenner managed to get a campaign with Puma when she openly admitted that she does no exercise and eats what she wants— amelia (@_ameliaharker_) March 13, 2016
Yeah there's no way I'm buying any @PUMA products now that they are promoted by Kylie Jenner --- shame because puma was once my fav— Bridgette Nheu (@Bridgen__) March 12, 2016
I will never fuck w @PUMA no matter how much free shit they send Kylie Jenner /pay her to wear it on her insta— riley (@riley000acjsj56) March 11, 2016
Whether it is Puma's move to target young people or cash in on the Kardashian-Jenner mania, only time will tell what they are really up to. And just like the rest of the world, even we wonder since when did Kylie Jenner become an image of fitness?
Image: Getty Images | MYC Writer: Elonah BionedaSubscribe to UpdatesRelated Articles