With the Cease of Independent Newspaper Print Edition, Is This the End of Print Journalism?
Posted in: BOOKS AND WEB
Do you still read a printed newspaper every day? There is a good chance that you don’t. This once widespread habit has become far less common in recent years, as people find new ways to read the news and stay informed.
In the US, the number of journalists employed in the newspaper industry has dropped by at least a fifth since the turn of the century. Meanwhile, in the UK the end of the print edition of the Independent newspaper has turned the spotlight back onto the future of printed newspapers here.
The Falling Figures
The falling sales and advertising figures for printed media make for depressing reading in most parts of the world these days. In the UK, a quick glance at the daily figures from 2010 to 2015 shows the Sun dropping from over 3 million to fewer than 2 million. At the same time, the Daily Mirror has lost over 200,000 readers. The Daily Mail has lost over 400,000, although the online version of this title has become highly profitable while the printed version struggles badly. The same sort of drops are reported right across the board.
This is reflected in the advertising revenue, which the titles can earn. As less people buy them so companies pay less to advertise in them. As far back as 2008 it was noted that the London Evening Standard had lost 24% of its advertising revenue in the course of a year.
In 2014 it was revealed that UK national advertising revenue would drop to under £1 billion for the first time in years. It returned to a level of growth the following year thanks to the increase in digital advertising, which is now worth more traditional printed ads.
The competition for traditional newspapers comes from a number of sources now. These days, it is common to find out about major news events immediately and conveniently by reading your Twitter feed on your phone or checking your latest Facebook updates. These approaches let you see reactions and thoughts on the latest happenings in a matter of minutes. Many people also like the fact that social media lets them feel more a part of the news.
Online news sites such as Google News, Yahoo News and the Huffington Post also keep us up to date in the most convenient way possible. Add in 24 hour news channels such as BBC News and CCN to see how tough it now is for a printed newspaper to compete.
There is still something undeniably special and even re-assuring about holding a newspaper in your hands and catching up on the news over breakfast or lunch. Yet, it seems increasingly likely that printed editions will soon only be a memory for us.
With social media and online news sites being able to provide news faster and more efficiently, it seems as though there is little place in the modern world for old-fashioned newspapers. As for the companies that own them, the most forward-looking of them could make the names of the newspapers live on in the internet.
Image: ShropShireStar | MYC Writer: Robert BellSubscribe to UpdatesRelated Articles